Why Take the Risk
of your beer becoming impure?
You are not asked to take a similar risk with other kinds of food.
And yet, every time you buy beer in a light bottle you must assume the burden of keeping it away from light to avoid that skunky taste.
Get Schlitz Brown Bottle, and you get beer that is kept pure from the brewery to your glass.
Schlitz – the Beer That Made Milwaukee Famous
This is from the era when a transaction for beer meant bestowing a hearty handshake on your bowler-hatted supplier; an age when any good advertisement should contain a smattering of arbitrary capitalization (because when you capitalize, it’s like someone is turning the volume up to 11), and the claim that beer is not just alcohol, but a “tonic” that soothes frayed nerves.
IT’S ALWAYS THE SAME GOOD OLD SCHREIER’S
Hops and Barley – the mere mention of these products must suggest to you the splendid nourishing and tonic properties obtained in good BEER.
Schreier’s Edelbrau Beer
For over SIXTY years on merit. Think of it. All these years “SCHREIER’S” has held fast to honest, uniform quality. Small wonder then that the various Schreier brands are so popular to-day – that the demand is ever increasing.
HAVE A CASE SENT TO YOUR HOME. Mail orders solicited. Phone 48, write or call
THE KONRAD SCHREIER COMPANY
I found this little gem in an antique shop in Madison, Wisconsin a couple years ago. The book was published in 1941, and is labeled “Compliments of Capitol Bakers.” At first I thought that a Chinese cookbook was a strange premium to give customers of a bakery, but given the time period, it makes sense. Chinese food was exceptionally exotic to American tongues at this time, and therefore this little book was a pretty unique offering. Definitely more so than a calendar or notepad, which were common business premiums at the time.
And yes, the illustrations are fairly offensive, in that 1940′s sort of way.
Click on the pages for enlargements.
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