From LIFE Magazine, May 4, 1962.
Don’t Guess About Your Breath
Gargle Listerine and Be Sure
Anytime, anywhere, anybody can have bad breath, because most bad breath is caused by germs in mouth and throat. Listerine is antiseptic – to kill germs in mouth and throat on contact, by millions. It combines more active ingredients for killing mouth germs and stopping bad breath than any other leading oral antiseptic or mouthwash. Listerine stops bad breath instantly and for hours on end. You actually feel it working. Listerine Antiseptic.